Adding Literary Devices to Up the Ante

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I know that I haven't found time to post to the site for ages, but it is largely because I've been concentrating on my own writing, and life in general. So today, some writing "craft" words. Some time back, I wrote a post on literary devices and techniques that bestselling writers often incorporate in their novels. At the time, I meant to go on and do a second post, and maybe even a … [Read more...]

How to Polish your Online Reputation in 5 Easy Steps

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Today, I'm pleased to welcome Kimberley Laws, who has kindly agreed to stop by to chat about polishing your online persona. Take it away, Kimberley... Does your staff snicker behind your back? Have the locals taken to pointing at you and laughing when they see you downtown? If you haven’t committed an outrageous faux pas and you don’t have a piece of toilet paper perpetually stuck … [Read more...]

Return on Investment Where Best to Splash Your Advertising Cash

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Every now and again, I reach a point of total disillusion with my book sales. In the past, this has usually resulted in a knee-jerk reaction to either raise or lower prices, to hit the relevant permitted "spam" threads of all of those sites I frequent, and to tweet up a storm, usually with negligible effect. However, since I released Cruxim, I have been trying to work to a broader … [Read more...]

Why Hitting the “Bigtime” is a Myth

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A few weeks ago, an author friend of mine who has had some real success selling on Amazon (we're talking shifting tens of thousands of books in the first few months of publishing her novel) told me she felt disillusioned. Even though some of her books were selling great guns, and she really felt like she'd hit the bigtime with one of her novels, every time a new book was released, it was … [Read more...]

Looking back on 2012; forecasting for 2013

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As 2012 is done and dusted, I thought it would be an opportune time to reflect on some of the challenges independently published authors faced in the year just past, and to make some basic predictions about how things might continue to change in 2013 and how indie authors might capitalise on opportunities that arise. Bear in mind that I first self-published via Smashwords and Kindle … [Read more...]

I Just Self-published, Now What? 8 easy steps to starting to sell books online

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I am a member of a number of awesome Facebook groups and online forums where authors go to congregate, congratulate, snipe or celebrate, depending on their mindset and whether their books are selling. And I often see freshly pressed self-published authors who are languishing in that post publish vacuum and wondering "So where to next?" There are no guarantees that your book will sell, … [Read more...]

Should You Appear in Your Book Trailer?

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As a follow up to David Le Roy's article on book trailers, I'm joined by Australian editor Belinda Pollard who has kindly shared an article from her blog, www.smallbluedog.com, about whether you, as the author, should feature in your own trailer. Q. When is it absolutely right for an author to appear in his/her own book trailer? A. When the book is a very personal story. Book … [Read more...]

The Art of the Trailer Visually connect with potential readers

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Guest Blogger David LeRoy, author of The Siren of Paris, has kindly put together some notes on supplementing your marketing efforts by creating a book trailer. Trailers are a fun, visual way to represent your novel and perhaps put it before a wider audience. And who knows, an intriguing trailer just might be enough to interest a film-maker in optioning a longer feature based on your … [Read more...]

What Is a Beta Reader? And why do I need one?

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In a post that first ran on her blog, Australian author and editor Belinda Pollard elaborates on why you need beta readers. You might have seen the term "beta reader" as you're browsing writing websites. Basically, a beta reader gives you feedback on your finished manuscript, so you can adjust it before you set it loose on the world. The term has been adapted from the software … [Read more...]

How NOT to Use Social Media Stalkers, spammers & other social media misfits

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When I first started to use Twitter, it was, if I'm honest, under duress. Like most people, I had wondered what the fuss was about and why authors "needed" this newfandangled 140-character tool to help them sell books. I just didn't get it. But ... I wanted to make friends and influence people, and hopefully shift some books in the process, so I signed up. Owning it: mistakes I'm not … [Read more...]